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Immer wieder wundern sich Kunden über schlechte Bildqualitäten von Logos und Grafiken, die z.B. für Plakate verwendet werden. Das Problem ist, dass grade ein Firmenlogo für Printprodukte oftmals in der Größe einer Visitenkarte angelegt und als Pixelgrafik abgespeichert wird.

Ist ja soweit auch nicht verkehrt – nur was ist, wenn dieses Logo z. B. für eine Autobeschriftung, Displays, Banner oder an einem Messestand zum Einsatz kommen soll? Es muss stark vergrößert werden – und was dabei passiert kann man an diesem Beispiel sehr gut sehen.

beispiel_pixel_vektor

Digitale Bilder, so genannte Rastergrafiken bestehen aus einer gewissen Anzahl von Pixeln, die dann bei starker Vergrößerung diesen Treppeneffekt erzeugen. Eine Vektorgrafik hingegen besteht nicht aus einzelnen Pixeln sondern aus grafischen Primitiven, wie Linien, Polygonen und Kreisen, welche in der Vektordatei abgespeichert werden. Diese Informationen liefern den Vorteil, dass Vektorgrafiken ohne Qualitätsverlust skaliert, nachträglich verändert und überall eingesetzt werden können.

Wir bei WERBUNG & SERVICE vektorisieren unsere Logos und Grafiken mit Adobe Illustrator.